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Case Study – LinkedIn campaign expands reach and conversions
LinkedIn campaign expands reach and conversions at reduced CPA compared to Google You are here: Home / Insights The Challenge Mediative’s client, Ruby Receptionists® has provided personalized live,...
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Your Estimated Conversions – On Safari!
Your Estimated Conversions – On Safari! You are here: Home / Insights As many of you probably noticed, AdWords has announced a change to the way they calculate conversions. It’s caused a lot of...
View ArticleHow consumer behaviour is evolving because of mobile
How consumer behaviour is evolving because of mobile You are here: Home / Insights On Sept 20th, Think with Google held a Facebook Like Q and A discussing the evolving consumer behaviour. Joshua...
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How big of a problem is fraud in programmatic and what can advertisers and...
How big of a problem is fraud in programmatic and what can advertisers and agencies do about it? Programmatic buying isn’t going anywhere Digital advertising revenues hit $19.6 billion in Q1 2017,...
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Mediative is officially TAG verified and registered. What does this mean?
Mediative is officially TAG verified and registered. What does this mean? Mediative is excited to announce that the Trustworthy Accountability Group (TAG) has verified and approved Mediative for...
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Expanded paid search keyword lists achieve a YoY CPA decrease of 35% for...
How Mediative expanded paid search keyword lists to achieve a YoY CPA decrease of 35% for a leading Quebec insurance broker You are here: Home / Insights The Challenge Mediative’s client, a leading...
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Voice search and the digital assistant ecosystem
Voice search and the digital assistant ecosystem You are here: Home / Insights The digital assistant and voice search market is heating up, and there are quite a few players vying to be “Google...
View ArticleThe Digital Marketer’s Guide to Google’s Search Engine Results Page
The digital marketer’s guide to Google’s search engine results page You are here: Home / Insights Discover which placements on the SERP will maximize clicks, conversions, and opportunities for brand...
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Voice search and user experience
Voice search and user experience You are here: Home / Insights Google’s CEO, Sundar Pichai, shared his thoughts about voice search. “From a user’s standpoint, they are looking for information, looking...
View Article10 trends for Marketers to prepare for in 2018
10 trends for Marketers to prepare for in 2018 You are here: Home / Insights As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital...
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2018 Digital Trends #1: Facebook Video Ads
Trends for Marketers to Prepare for in 2018: #1 Facebook Video Ads As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in...
View ArticleYP announces the YP and YP Grocery platforms are among the first Canadian...
YP announces the YP and YP Grocery platforms are among the first Canadian skills available for Amazon Alexa Yellow Pages announced last week that the YP and YP Grocery platforms are among the first...
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One-week campaign on RedFlagDeals.com drives 12x greater than average daily...
Case study: One-week campaign on Red Flag Deals drives 12x greater than average daily sales and 475% total ROI The Challenge Mediative’s client, a multinational online eCommerce corporation, engaged...
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2018 Digital Trends #2: Voice Search
Trends for Marketers to Prepare for in 2018: #2 Voice Search As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2018,...
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Mini-series: Artificial intelligence and the power and potential of machine...
Mini-series: Artificial intelligence and the power and potential of machine learning – Part 1 This is the first of four posts in Mediative’s educational mini-series on ‘Artificial Intelligence and the...
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2018 Digital Trends #4: Data Usage
Trends for Marketers to Prepare for in 2018: #4 Data Usage As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in 2018,...
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Mediative is taking steps to protect our advertisers from fraud
Mediative is taking steps to protect our advertisers from fraud Mediative is taking steps to protect our advertisers, from fraud. The Trustworthy Accountability Group (TAG) has verified and approved...
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Mini-series: Artificial intelligence and the power and potential of machine...
Mini-series: Artificial intelligence and the power and potential of machine learning – Part 2 This is the second instalment in Mediative’s educational mini-series on ‘Artificial Intelligence and the...
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2018 Digital Trends #5: Messenger Advertising
Trends for Marketers to Prepare for in 2018: #5 Messenger Advertising As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital marketing in...
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2018 Digital Trends #6: The Changing Journey to Conversion
Trends for Marketers to Prepare for in 2018: #6 The Journey to Conversion As the end of the year draws closer, our experts have been contemplating what could be the “next big thing” in digital...
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