Mediative is taking steps to protect our advertisers from fraud
Mediative is taking steps to protect our advertisers, from fraud.
The Trustworthy Accountability Group (TAG) has verified and approved Mediative for listing in the TAG Registry of known and trusted players in the digital ad ecosystem. As a TAG verified company, advertisers can be sure that Mediative is a responsible, trusted player across the entire digital advertising ecosystem, with a demonstrated commitment to higher standards of transparency and disclosure to our partners.
Mediative also directs our publishers to implement Ads.txt – a text file that publishers put on their web servers to list their authorized inventory sellers. It’s a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory, with the goal of increasing transparency and reducing unauthorized reselling in the programmatic advertising ecosystem.
In addition, Mediative is a member of Canada’s Premium Audience Exchange (CPAX) – a real-time-bidding exchange that was jointly developed by Canada’s largest media owners to help brands programmatically buy premium digital inventory. With over 100 premium sites on the exchange, it is the premier access point to top tier real time English and French digital inventory in Canada, in a clean, brand safe and transparent programmatic environment.
If you have any questions, please contact Mediative’s Michelle Cunningham: Michelle.Cunningham@mediative.com
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