Best Practices Guide: SEO for Website Redesign
Best Practices Guide: SEO for Website Redesign You are here: Home / Insights Minimize the risk of losing business from your online target audience Undertaking a website redesign is a great opportunity...
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Case Study – ShoreTel increases conversions by 67% after paid search account...
ShoreTel increases conversions by 67% after paid search account overhaul You are here: Home / Insights Location: Sunnyvale, CA Mediative Customer Since: 2010 Company Size: 1,000+ employees The...
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Mediative Launches New Marketing Analytics Product
Reach your goals, faster, with Marketing Analytics! Mediative is pleased to announce that our newest product offering, Marketing Analytics, has officially launched and is now available, completing...
View ArticleMediative and Hootsuite – #HootChat: Social Ads for Twitter
[avia_codeblock_placeholder uid="0"] The post Mediative and Hootsuite – #HootChat: Social Ads for Twitter appeared first on Mediative.
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Valentine’s Day – Tinder vs Bumble : What is the best app to find love?
Valentine’s Day – Tinder vs Bumble : What is the best app to find love? Yes. Again this year. Valentine’s Day. This is the most boring time of the year for a single person like me. I decided to resolve...
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Behind the Scenes of a HootChat
Behind the Scenes of a HootChat On February 9th, 2017, Mediative participated in our first #HootChat, and I wanted to share our experience of the day! Our team, consisting of Carolina Rivera, Kitty Yu...
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Yellow Pages Limited Appoints President of Mediative Division
Yellow Pages Limited Appoints President of Mediative Division Montreal, Quebec – February 23, 2017 – Yellow Pages (TSX: Y) announced today the appointment of Ali Rahnema as President of its division,...
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Using Social Ads to Increase Reach and Revenue
Using Social Ads to Increase Reach and Revenue On Wednesday February 22nd, Hootsuite hosted a webinar with guests from Mediative and Facebook to discuss “Using Social Ads to Increase Reach and...
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Our partner Hootsuite acquires AdEspresso: What this means for brands
Our partner Hootsuite acquires AdEspresso: What this means for brands Social media for brands – and for everyone – is now a pay-to-play model. If you want to reach everyone who likes your page, who...
View ArticleWhitepaper – How do consumers conduct searches on Google using a mobile device?
How do consumers conduct searches on Google using a mobile device?Insights for businesses to rank higher, and drive more mobile clicks You are here: Home / Insights More than half of the searches...
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An Introduction to Twitter Ads
An Introduction to Twitter Ads Twitter has its share of critics. Some complain that they don’t understand the social media, and some just don’t understand how they make money. Despite this, businesses...
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Infographic: Data 101: What is 1st party, 2nd party and 3rd party data?
Infographic: Data 101: What is 1st party, 2nd party and 3rd party data? Have any questions? Ask our team of data experts at info@mediative.com The post Infographic: Data 101: What is 1st party, 2nd...
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Data and Advertising: A Canadian Perspective
Data and Advertising: A Canadian Perspective In a joint survey between Mediative and MediaNet, we surveyed 113 professionals across Canada to determine the level of understanding, comfort, and...
View ArticleBest Practices for Planning a Data Strategy
Best Practices for Planning a Data Strategy The most universal challenge facing advertisers today is how to achieve better performance and ROI for their online campaigns. For the last decade,...
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Case Study – 43.6% reduction in eCPA for financial institution prompts higher...
Mediative’s proprietary performance display solution generates 43.6% reduction in eCPA and higher ROI for financial institution You are here: Home / Insights The Challenge Our client, a well-known...
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What did we learn at Ad Club’s Digital Day 2017?
What did we learn at Ad Club’s Digital Day 2017? On Thursday June 22, several Mediative team members attended the Advertising Club of Toronto’s Digital Day at the Beanfield Centre at Princes’ Gate on...
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Sundaes on a Monday at Mediative!
Sundaes on a Monday at Mediative!Sunday June 16th was National Ice-Cream Day. To celebrate, Mediative’s Social Committees across the country organized “Sundae on a Monday” on June 17th! Check out some...
View ArticleeBook – Making it easier to engage with your site in 2017
Making it easier to engage with your site in 2017: A website user experience checklist You are here: Home / Insights It’s one thing to drive traffic to your site, but for your website to be effective,...
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A whirlwind transatlantic adventure – and we even learned something!
A whirlwind transatlantic adventure – and we even learned something! What’s the furthest you ever travelled to attend a conference? Last month, I flew 7,368km from Kelowna, BC, to London, England with...
View ArticleeBook – The ultimate digital marketing success kit for the holidays
The ultimate digital marketing success kit for the holidays You are here: Home / Insights Take your holiday marketing campaigns to the next level. The holidays are the largest shopping season of the...
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